Exegetical paper Essay Example | Topics and Well Written Essays - 2500 words

Exegetical paper - Essay Example As Jesus proceeded with his teaching to Nicodemus, reveals to him that man would no longer be justified by the law alone, but by believing in him as the light of the world (Witt 65). This passage has had issues of misinterpretation especially on the issue of being born of water and the spirit. Jesus also emphasized that being redeemed was pegged on believing in him. A number of Christian faithful have misunderstood the salvation that Jesus Christ brought (Witt 72; and Engelsma 1). Many have misinterpreted the concept of believing that Jesus talked about. Some have not believed in Jesus, for instance Judaism. For such category of people, this passage has been applied within a narrow prism due poor understanding. This passage is of great importance as it emphasizes the central role of Jesus in the new covenant. The understanding of verse 16 that â€Å"whoever believes in him shall not perish but have eternal life† speaks volumes. Confusion and misunderstanding arises when believ e has to be defined. Assess verse 16 in opposite implication also indicates that whoever does not believe in him will perish. What then is it to believe? The purpose of this study is to alert everyone, irrespective of their faith, that failing to believe in Jesus is an eternal spiritual suicide on humanity (Witt 72). By reading this paper, I hope that the reader will understand the importance of salvation by faith. In the above passage, Jesus tells Nicodemus that inheriting the kingdom of God requires one to be born again. Nicodemus has no understanding of what Jesus was speaking about at this time. Therefore, he put it to Jesus that it is impossible for one to be born again physically as he cannot enter into his mother’s womb again. In response, Jesus adds that inheriting the kingdom of God is tied together with being filled with the spirit. He proceeds to tell Nicodemus that there are heavenly things that would surprise him more if he tells him about them. Jesus

Marketing Essay Example | Topics and Well Written Essays - 1250 words - 1

Marketing - Essay Example The report then looks at how RLL can fit into the hot chocolate market using various promotional strategies as well as its existing resources. II. Customer Audit From the interview findings, all the respondents do like hot beverages and many of them take hot chocolate. Both male and female respondents across a wide range of age brackets like taking chocolate. Those who take chocolate drinks take them for indulgence reasons and other for relaxation. Most people get their chocolate drinks from supermarkets and local shops. When buying their chocolate drinks, most people are influenced by the thickness, a rich flavor and smoothness. Others get whatever is new in the market. The respondents who take chocolate said they would buy a hot beverage called Silk. III. Internal Audit A. Operating Results Tea and coffee dominate the UK hot drinks industry, which account for more than 90% of the industry’s total sales. The remainder of the sales (10%) is accounted for by other food beverage s such as hot chocolate. The hot beverage industry is worth more than ?1.5 billion. The tea industry is worth ?655 million, coffee industry is worth ?739 million while the other food beverages are worth ?125 million. The Forecasted future sales in the UK hot drinks industry is ?1.7 billion by 2016. ... 67% of those consumers with a household income of ?20,000-?24,999 use food beverages. Other high consumers of food beverages are those with household incomes of ?25,000 – ?34,999 (62%), ?15,000 – 19,000 and ?35,000 (64% each). The sales of instant chocolate and add milk chocolate increased from the year 2005 to 2007. B. Strategic Issues Analysis 1. Marketing objectives Launch a new hot chocolate product Generate over ?200,000 in the new product’s sales by the end of the first year. Increase the new product’s sales by 40% by the end of year 2. 2. Market segmentation All hot drinks customers from all age brackets prefer high premium products, which are full of flavor and exotic. They like expensive but restrained image. Their preferred brand does not have to be branded. Young C1C2 customers like convenient products that come at a moderate price. They also like branded products with standard products being the most accepted. For this age group, the kind of pu rchase they make conveys their status. Older C1C2s do not mind the price of the product as long as its quality is right. For them, taste is the most important factor when purchasing hot drinks products. They do not care much about the products image or exotic products. They normally view own label as poor quality. For the younger DEs the product’s price is very important. They tend to buy smaller packages of branded products whose quality must be good. They are also concerned about the image and they are likely to change products quite often. Older DEs mostly buy the cheapest products and they stick to those products that they know, that is, the traditional products. They also value own labels. 3. Competitive Advantage The company has hi-tech production facilities that